If you’re looking to create a multi-vendor eCommerce marketplace, one of the most important things to consider is how to attract the right vendors to your marketplace.
Although eCommerce marketplaces can be incredibly lucrative, recruiting sellers for your marketplace can be extremely competitive.
However, if you want to attract thousands of shoppers to your marketplace each day, you must give them what they want — quality sellers. And that means you must have a top-notch seller recruitment strategy.
Here are seven tips to help you figure out how to get vendors to sell on your website:
1. Contact eCommerce sellers on top eCommerce marketplaces
When you’re putting together your seller network, contact merchants on eBay, Facebook, or Amazon that meet the needs of your shoppers. More often than not, these sellers would love the chance for added publicity and likely would agree to also sell their services or products on your marketplace.
2. How to find a seller offline
Reaching out to sellers via social media and other online marketplaces is a great idea; however, in-person meetings are also highly effective. Today, more organizations are again holding-in-person events after holding virtual-only events during the height of the COVID-19 pandemic. As such, you should take every opportunity to connect with vendors at meetings of merchant associations, trade fairs, and other offline events. After you get to know sellers at these events, add them to your social media contact list or send them emails to keep in touch and discuss collaboration prospects.
3. Offer a good user experience
A poor user experience is a major reason your target sellers would opt for Amazon rather than your marketplace so make it easy for vendors to publish and manage orders via your platform. For example, offer sellers an administration panel where they can track how many people viewed their products or service listings. You should also offer to help them publish their listings and provide 24/7 customer support. In addition, build a knowledge base to guide sellers as well as users around your platform.
4. Employ a smart marketing strategy
A smart marketing strategy is one of the most effective methods to promote your multi-vendor marketplace platform and attract sellers. There are a number of ways you can promote your eCommerce marketplace.
For example, using social media groups, forums, and communities. Social media is a great way to connect with sellers and bring results for your business. Try posting informative and promotional messages on social networks. Regularly sharing information on social media platforms will keep sellers updated about the latest news regarding eCommerce marketplaces in general and your website in particular. Joining merchant communities and forum discussions across different social media websites and channels will also help you connect with them directly.
5. Target ads properly
Another way to get the word out about your eCommerce marketplace and persuade merchants to join is by running Google search ads and display ads campaigns. Build ads so businesses can register on your online marketplace as sellers. You can also publish your ads on eCommerce websites.
6. Write blogs to attract vendors
Writing blog posts is another effective way to draw merchants to your multi-vendor marketplace. You can write about the successes of your current sellers, offer information about selling on eCommerce marketplaces, and other helpful business information for merchants. Post your blogs on your social media accounts as well as on your website. And you can boost your rank in Google search results by optimizing your blog posts for search engine optimization.
7. Target the right vendors at the right time
The types of merchant you want to attract to your marketplace varies according to where you are in the process.
- Stage 1: Launch and development: focus on finding specific merchants rather than specific products. Seek out experienced marketplace vendors with large product catalogs to ensure you’re offering buyers a large variety of good quality products.
- Stage 2: Established marketplace: after you’ve attracted a sufficient number of experienced vendors, you need to ensure that you’re offering all the products and services that meet the needs of your buyers. Now, you can also onboard and train sellers who are less experienced to ensure they are also successful. However, you still need to keep seeking out experienced vendors to expand your eCommerce marketplace.
Acquiring the right vendors is a critical component of a successful eCommerce marketplace. The tips we’ve offered here will help make your eCommerce marketplace a success. However, attracting vendors is an ongoing process so you should periodically re-evaluate based on the requirements of your buyers.