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Identifying Quality Sellers
Track Quality Sellers to Identify and Verify Risk
- Locating, contacting and converting power sellers is not an easy task with multiple channels to track and disparate data to decipher.
- There is an influx and consistent growth of sellers entering the market making it a challenge to track and decide which are quality merchants leading to a lot of manual data pulls and seller analysis.
- Knowing what merchants are quality sellers or even potentially risky can lead to better investments for financial institutions.
Industry Types
Marketplaces
Complete solution from catalog integrity and assortment to seller onboarding and more
Financial Institutions
See the big picture, predict trends and streamline investment opportunities with the right data
Why Clusterfor Identifying Quality Sellers?
Cross-Channel Performance
Cluster has the ability to identify sellers and their performance across channels including eBay, Amazon and Walmart.com, in order to pinpoint more qualified sellers across the market.
Scalable APIs
Being able to locate and analyze quality sellers via an API-first solution makes it more scalable for enterprises to gain more sustainable growth.
Complete View
Cluster provides a complete seller view taking into account their reviews, ratings, GMV and sales estimates.
Actionable Data
Best Practices for Identifying Quality Sellers
-
When looking for A+ sellers, start with ratings
(>5% negative ratings are a cause for concern). - Consider the portfolio size of sellers. As a benchmark, one-third of $1MM sellers have over 250 items and they should change their mix regularly to keep their quality status.
- Look at fulfillment flexibility. Sellers who do not use FBA have greater flexibility to adapt and sell on your marketplace.
- Find established sellers. They have learned what works and what does not work, while actively leveraging social media/SEO, and price/monitoring for their portfolios.
- Once quality sellers are identified, you can then use seller store analysis to onboard the entire store in one click for a more seamless experience.
Seller Ratings
99.8 = Good
0%-2% Negative Reviews
Portfolio Size
+70% $1MM Sellers
Carry > 20 Items
Fulfillment Flexibility
FBM Sellers are not restricted to FBA’s changing requirements
KPI
Established Sellers > 6 months
Positive Sales Trends
Seller Buy Box %
Technical Overview
Seller Intelligence API
Coming soon (current seller intelligence is delivered via CSV).
Store Listings API
to retrieve seller storefront listings
FAQs
How are quality sellers identified?
While the aforementioned best practices around seller characteristics are pulled from industry standards, our [Cluster] logic includes a combination of reviews in the last 30 days, star ratings, and GMV.
What are the business benefits to acquiring quality sellers?
Being able to find, contact and convert A+ sellers with A+ content results in high potential sales with low risk for friction. It can lead to less onboarding time for sellers with inaccurate or unstructured product information, and enhance the reputation of your business with the most competitive assortment.
Do you have data on all sellers on Amazon?
Cluster has detailed information on all sellers, however for outreach purposes, we have built the database with the top sellers with the biggest opportunities for your business.
What can you expect for quality seller conversion rates during outreach?
This really varies depending on the target list, your business development team and frankly execution. Some customers are using our seller intelligence data to contact hundreds of prospects weekly. We have seen conversions from 2% to 5% but it could be higher or lower. But remember, just adding a few new quality seller partners can have a substantial impact to your business.