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Seller Onboarding
Quickly and Automatically Create Accurate Listings
Marketplaces typically have to rely on seller inputs when uploading new product catalogs or offers. Oftentimes these sellers abandon the onboarding process when:
- The onboarding process is too complex.
- There are too many data requirements.
- Sellers may not have the right, or enough, product data.
But, leading marketplaces can fix seller abandonment by building a best-in-class product data catalog that takes the onboarding burden off sellers. With Cluster, marketplaces can offer complete and automatic product listings to create a frictionless onboarding experience.
Industry Type
Marketplaces
Complete solution from catalog integrity and assortment to seller onboarding and more
Why Clusterfor Seller Onboarding?
Multi-Channel View
Easier Onboarding
One-Stop Shop
Providing a full solution (one-stop shopping) for a seller analysis, plus store reviews and seller contact details included without needing multiple tools or providers.
Boost Sales
Enhance the reputation of your marketplace or online brand. Find, contact and convert reputable sellers for high potential sales and low risk of friction during validation and onboarding.
Find Opportunities
Capitalize on the quickest wins by leveraging your existing sellers’ catalog products being sold on other channels that might be missing from your marketplace. By looking at the product GMV, you can efficiently onboard those missing additional items from your current known sellers versus cold reach out.
Best Practices for Seller Onboarding
- For more successful onboarding, it is not enough for marketplaces to just get seller contact details for cold outreach. Marketplaces with a compelling reason to sell on their platform such as presenting lower fees, less competition, etc., will be more successful.
- Once sellers are ready for onboarding, the better a marketplace’s product data catalog is organized, the better the onboarding experience for the seller. Marketplaces can rely less on seller inputs if they can trust their product catalog data.
- If sellers have a GTIN and enter as much data as possible, marketplaces can use Cluster to help auto-fill product data for new offers, giving sellers a more guided onboarding process. This helps lessen onboarding abandonment and incomplete or inaccurate product information.
- Finally, if there is no GTIN for a product during the seller onboarding process, marketplaces can use product matching from Cluster to identify the item, or the next closest match based on key terms (see image).
Technical Overview
Store Listings API
to retrieve seller storefront listings
Product Details API
to retrieve all product data
Product Matching API
to identify product data
FAQs
From a legal perspective, how do you collect sellers' contact details?
All contact details provided are from publicly available resources only. There are no general restrictions on the sale of personal data under GDPR. However, data controllers must comply with the principles of the GDPR, including fairness and having a lawful basis for the processing. So, platforms (like Cluster) that provide lead information are allowed to sell their data as long as the data collection complies with GDPR. But it’s important to note that even though we have the right to sell this data, it DOES NOT give organizations the right to ABUSE THE DATA. Read more about it in our Privacy Policy.
What types of details can Cluster provide around sellers?
Cluster helps marketplaces, aggregators and others identify top sellers from across channels, filtered based on your parameters of the sellers you need to acquire on your platform. Filters to choose from include Categories of Focus, Total GMV, Number of Listings, Price per Item, FBA/FBM, 1P vs. 3P, Ratings/Reviews, etc.
How does Cluster help onboard sellers faster?
Because Cluster has the largest product data catalog in the industry, the seller store analysis helps ease and speed up the seller onboarding process by simply uploading the storefront via an Amazon store URL if available. The catalog data is auto-filled as sellers are onboarding their product listings, making it quicker and taking the guesswork out of the process. The result is more robust and accurate listings with much less effort.