Taxonomy Mapping

Build and enhance product data efficiently to understand insights from channel to channel

Build your taxonomy quickly and efficiently for new marketplace setup so your product data can be interchangeable from channel to channel.
Understand which products to add to your catalog including their attributes based on a comprehensive market view.
Retrieve a list of items that are relevant to the categories that perform best on your marketplace to boost sales.
Translate your taxonomy to Amazon, eBay or Walmart.com to learn how other categories operate, learn what’s missing or benchmark sizing.

Industry Type

Why Clusterfor Taxonomy Mapping?

Boost UX

A well-organized and categorized eCommerce marketplace with strong taxonomy offers a better user experience and journey for shoppers.

Easy Translation

Because Cluster has an extensive taxonomy, it can easily translate to other marketplace taxonomies.

Identify Trends

Cluster taxonomy is based on data coming directly from the world’s largest marketplaces, so it is the most extensive and consistently tracks added/removed categories.

Structured and Unstructured Data

Cluster can identify products from both structured and unstructured data so customers can enhance their product listings with more attributes and robust data.

Seller Onboarding

Help ease seller onboarding because the product data is categorized and can be auto-filled during onboarding. Cluster has over 90% of the EANs/GTINs for products that have categories.

Best Practices for Taxonomy Mapping

Once the eCommerce marketplace is well-organized and categorized, it is critical to also understand and enhance those items with the most important and detailed product attributes.
Adding distinguished and detailed product attributes will also help narrow down the amount of results making those landing pages more optimal for search engines.
Strong taxonomy tells Google how to crawl and find your products, stating that an “accurate understanding of a product helps to show the right product to the right user at the right time.”

Using Cluster APIs, translate from your taxonomy to Amazon, eBay, or Walmart.com taxonomy.
Cluster taxonomy mapping can also help marketplaces track categories and identify taxonomy trends (for example, during COVID, there were a lot of expanded healthcare categories, removed, added, etc.).
Use identifiers such as GTINs or EANs, or start the categorization process by entering product keywords. IDs or keywords can be mapped to a Cluster category ID (to a category name), and eventually your category name (see image below).

Technical Overview

FAQs

No, while building taxonomy is critical for new marketplace launches, Cluster can also help map taxonomies for more established marketplaces. It can help those sites translate from marketplace to marketplace in order to identify trends, make informed decisions around what products to add and more.

In addition to its own extensive product data catalog, Cluster has key partnerships established with many of the marketplaces it tracks including direct API access to their product catalogs. This helps Cluster track those categories that are being added or removed in real time. This, in turn, helps Cluster customers identify taxonomy trends consistently in a constantly changing eCommerce landscape so they can remain competitive.

Because there are so many sellers inputting item listings, and marketplaces have certain requirements around identifiers, Cluster has also built a functionality to identify products through keywords.