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Optimal Assortment
Find the right mix of products to accelerate growth, please shoppers, and offer high-demand products
- 69% of shoppers expect to see new merchandise when visiting a site or store according to a Salesforce and PublicisSapient report.
- Finding the optimal assortment to keep up with consumer demands ultimately increases the add-to-ratio including opportunities to upsell and cross sell.
- Marketplaces now account for 50% of online shopping conducted by ‘power shoppers,’ or consumers that shop online once a week or more, so it’s critical to present the most relevant products consistently.
- Identify the brand or category gaps that may be missing from your marketplace by looking at product data across channels and convert the sellers that can deliver those products quickly and efficiently.
Industry Types
Marketplaces
Complete solution from catalog integrity and assortment to seller onboarding and more
Brands
Access real-time visibility into market share down to SKU-level and build a strong reputation
Why Clusterfor Optimal Assortment?
Full Visibility
With over 1 billion products in the catalog, in multiple channels tracked including Amazon, eBay, and Walmart.com, marketplaces and brands can look across the full eCommerce landscape to see what opportunities may be missing.
Boost Sales
Present the most relevant and high-demand items to shoppers, with the most robust product data to quickly convert more sales at scale.
Identify Gaps
Retrieve the best-selling products or categories you may be missing from your marketplace from the most reputable sellers, and onboard them seamlessly all in one solution.
Build Reputation
Accelerate sustainable growth by pleasing shoppers with trending and best-selling products from reputable sellers, with complete product information, and keep them coming back time and time again.
Best Practices for Optimal Assortment
- Marketplaces need to look externally across the eCommerce landscape (across channels and locales) in order to determine what items might be missing from their catalogs. It is recommended to run an assortment gap analysis (workflow pictured below) to determine what best-selling products or categories have a high GMV from reputable sellers on other platforms, to locate and convert them to your online store.
- Once the products or categories are identified, marketplaces should then go first to current sellers who can easily add items to your catalog that are successful on other channels as a warmer conversion, and finally run a seller intelligence report to identify and fetch contact details to reach out and convert those new reputable sellers.
Technical Overview
Product Collection API
to retrieve a list of items for the chosen category / brand
Product Analysis API
to identify the products in all markets and retrieve GTIN
Product Listings API
to get the full list of products available by the seller
Seller Intelligence API
to retrieve seller contact details (coming soon, current report is delivered via CSV).
FAQs
How can marketplaces today learn what they are missing from the catalog?
As the saying goes, ‘you don’t know what you don’t know.’ In other words, marketplaces need to look beyond just their four walls to see what high-demand or best-selling items might be missing from their catalogs. By running an assortment gap analysis to find the right mix of products, marketplaces can then use Cluster data to identify the sellers of those items or categories and upload them quickly to their sites.
How is optimal assortment different from other companies that can deliver seller leads?
When it comes to finding new leads for any business, the challenge always lies within converting those leads. A cold call or email just won’t cut it anymore. By running an assortment gap analysis first, online enterprises can figure out the lowest hanging fruit first – in other words, they can first go back to their current reputable sellers and ask them to onboard new items that may be generating sales successfully on another channel. Essentially, this is a warmer lead since those sellers are already familiar with your platform. Then, by using Cluster data, customers can reach out to those top-sellers with a compelling reason so it’s hard for them to say no to joining your marketplace. With more robust data, the lead-gen process, all the way to onboarding becomes much more streamlined and all in one offering.
Why are APIs best for finding the right assortment?
By leveraging APIs to find the right mix of products, enterprises can achieve more sustainable and scalable growth. By retrieving the data and being able to perform their own analysis and actions, enterprises have the flexibility to find out what products or categories work best for them (especially if they have a niche marketplace, for example DIY). By knowing what’s going on across the entire eCommerce landscape, enterprises can analyze their competition and make adjustments in real time to keep up.